In the second episode of Pro-Accel's two-part series on financial and accounting advice for contractors, Jerry Aliberti and guest expert Patrick Shurney dive deep into the financial strategies needed at various stages of company growth. Ranging from the startup phase to becoming a multi-million dollar enterprise, the episode provides invaluable insights for contractors. Here's a comprehensive breakdown of the advice shared during the discussion.
While it's tempting to focus on the top-line revenue, Patrick Shurney points out the importance of understanding profitability. A company making $10,000,000 in revenue isn't necessarily successful unless its profit margins are healthy. Thus, young businesses need to zero in on maintaining profitable operations instead of solely expanding sales. Businesses should always be more concerned with bottom line profits and not get distracted by top line revenue!
For contractors just starting out, one key recommendation is to hire a bookkeeper from day one. They can and will most likely be part-time just starting. Often, the owner-operator manages everything, wearing multiple hats. However, bookkeeping is critical for timely and accurate financial data. A good bookkeeper will also make the accountant's job easier and help establish healthy financial habits from the onset.
Business owners must understand the value of their time. Jerry emphasizes the need to focus on high-value tasks and delegate lower-paying ones. For example, instead of handling bookkeeping personally, a contractor should outsource it and concentrate on business development and strategy.
As companies grow, the complexity of their financial needs increases. Patrick suggests introducing fractional help—like a fractional CFO or controller—between the $10 million to $20 million revenue mark. This approach allows businesses to professionalize their accounting functions without the high costs and risks associated with full-time hires.
One significant advantage of fractional help is the ability to "try before you buy." If the initial hire doesn't work out, you can easily switch to another professional without substantial disruption or dealing with difficult HR issues. This flexibility can be a game-changer as your business scales.
When a company hits the $20 million to $50 million mark, the scale and complexity require more robust financial oversight. By now, the firm should have multiple roles within the accounting department—accounts receivable, accounts payable, a controller, and possibly a CFO. This is when fractional roles might transition into full-time positions to oversee a larger team and manage intricate financial tasks.
One common issue at this stage is that business owners might still be heavily involved in day-to-day accounting tasks, leading to inefficient operations and burnout. It’s crucial for them to relinquish control to trusted professionals, thereby focusing on strategic growth rather than minute details.
At $50 million and beyond, most companies need a full-time CFO. This role is vital for managing banking relationships, strategic planning, and executive-level financial decisions. A seasoned CFO will also help build out the accounting department, reducing the burden on the business owner.
A crucial aspect of high-level financial management is understanding the profitability of individual jobs or services. Advanced accounting departments can provide detailed job costing and financial performance analysis, helping business owners make informed decisions about where to focus their efforts.
One essential lesson shared by Patrick is the importance of owner involvement in estimating. Even with a team in place, the owner should review estimates before they go out, ensuring accuracy and feasibility. This oversight can prevent costly mistakes and align the operations closely with the company's financial goals.
Entering into the upper echelons of business revenue requires continuous improvement and strategic planning. Contractors should aim to understand their strengths and delegate tasks that are not the best use of their time. Patrick and Jerry's insights reinforce the necessity of building a qualified team while remaining involved in critical business processes. Contractors can achieve sustainable growth and increased profitability by adapting to each stage's requirements.
Whether you're a startup or an established contractor scaling new heights, the key is to keep refining your financial strategies, leveraging professional help, and focusing on both revenue and profitability.
Email Jerry at jerry@pro-accel.com to learn more about how Pro-Accel can help you achieve high project success. Or you can click the below button and schedule a call directly!
For more tips on achieving optimal cash flow in your construction business, click here.
For more tips on the stages of construction business growth, click here.
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